Golden Hour is a science-backed framework designed to transform how creative teams work and recover. It begins with a 60–90 minute live workshop – virtual or in-person – designed to snap creative teams out of autopilot and back into their edge.
Developed for over two years with top creative teams, Golden Hour blends neuroscience, creativity research, and my experience in the advertising world to unlock flow – that elusive state where fresh insights emerge, focus feels effortless, and the work takes flight.
It’s time to rewire your culture around deep work, recovery, and sustainable innovation.
What It Is
Why It Works
People in flow are up to 5× more productive.
Teams that experience it regularly see a 430% boost in innovation output.
–McKinsey Global Institute
Golden Hour operationalizes that insight – turning flow into a simple practice for creative teams.
Why do we care about flow, and what is it anyway? Don’t throw too much science at me.
I get it. It sounds mysterious, but flow is a brain state. It’s what happens when your brain locks onto a challenge that matches your skill level. You’re focused, creative, and energized. Your brain chemistry shifts to support that focus, boosting dopamine and lowering self-consciousness. It’s where deep work meets peak performance.
And it’s not just a mindset – it’s a measurable edge.
I’ve had CEOs start practicing flow states – so yes, it’s possible even with an insane schedule. Before my years in creative leadership, I worked in cognition research and used fMRI brain imaging. It’s incredible to see how the brain lights up in all the right ways during flow.
When we design our days to access that state more often, everything changes: our output, our presence, our energy.
Who It’s For
Creative teams
craving clarity, purpose, and sustainable innovation
who want to protect their creative team’s best thinking and drive results (i.e., those not in a traditionally defined “creative” role and are responsible for measuring KPIs)
Non-creatives
ready to set the tone for focus, recovery, and out-of-the-box inspiration
Leaders
What You’ll Get
The skills to consistently enter flow states, where you do your best work.
Insight into how flow can be amplified by AI with intentional techniques.
A toolkit to guard your recovery time from constant demands on your time and attention.
Deeper understanding of your nervous system – not more wellness practices that don’t solve creative fatigue.
Simple strategies for leaders and non-creatives to model and protect flow for their teams.
Why It's Different
Golden Hour isn’t theory. It’s field-tested.
Born inside the fast-moving, high-stakes world of the ad industry, Golden Hour is grounded in neuroscience, not corporate compromise.
Many workplace “solutions” are well-intentioned but flawed – for example, one “no-meeting day” per week. While this is a helpful start, flow isn’t something you can schedule for Thursdays at 10 a.m. It’s a state your brain must be able to access almost daily.
And we have to engineer the right conditions for it.
That’s why every Golden Hour strategy is designed for immediate use, in real business hours, under real deadlines – clear, practical, and straightforward to apply. It’s not just about rearranging calendars. It’s about creating conditions where flow becomes part of your team’s everyday rhythm.
What people are saying about GLDN from senior talent to the C-suite:
“Golden Hour made me feel that investing time during the day in myself was important and necessary for success.”
“An uninterrupted hour is something that is worth its weight in gold.”
“GLDN served as a reminder that not everything is urgent, and it's essential to carve out time for deep thinking and self-care.”
Trusted by
CRITICAL MASS • OMNICOM • BMW